# Ads Manager Ads Manager (Player) Module allows you to create linear and non-linear in video overlay ads, for AVOD platform. The ad campaign can be set globally as well as on specific videos. Admin and premium users are exempt from ads. ### **Important Terms:** **Target Impressions:** The number of impressions for a certain ad campaign.\ **Cue Points:** Time interval to recall a custom ad.\ **Ad Tag:** The XML code link or direct link to the ad for fetching the overlay information. Admin can create new ads, set placements, activate and delete ads in this section. To create a new advertisement: ● Enter Name\ ● Select Placement according to the banner size\ ● Place the code in the advertisement code section\ ● Set the status --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.vodlix.com/user-manual/admin-area/general/ads-manager.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.