URL Macro Variables Guide

Utilize these predefined macro variables for dynamic URL customization. Below is a breakdown of each variable and its typical replacement value.

Macro Variables

Variable	Description	Example Replacement
[vx_cache_buster]	A unique string to prevent caching of content.	Randomly generated string
[vx_width]	The width of the video in pixels.	1920
[vx_height]	The height of the video in pixels.	1080
[vx_gdpr]	GDPR compliance information. (Usually empty if GDPR is not applicable)	1 or 0
[vx_cookie_consent]	Indicates whether the user has consented to cookies.	1 or 0
[vx_appname]	The name of your application/site as configured.	MyAppName
[vx_app_id]	A unique identifier for your application, typically combining platform name and the app's name.	web.myappname.vodlix
[vx_latitude]	The latitude coordinate from the user's IP location.	52.5200
[vx_longitude]	The longitude coordinate from the user's IP location.	13.4050
[vx_timestamp]	A timestamp variable, often used for cache busting or tracking.	1609459200 (Unix Epoch)
[vx_device_type]	The type of device used, determined by checking if the device is mobile or not.	mobile or desktop
[vx_device_os]	The operating system of the device.	iOS, Android, Windows
[vx_ip]	User's IP address, used for geotargeting and compliance with regional ad regulations.	127.0.0.1
[vx_app_bundle]	A unique identifier for your application, typically combining platform name and the app's name.	web.myappname.vodlix
[vx_app_store_url]	URL of the app on the app store, used in certain promotional campaigns.	https://example.com
[vx_device_id]	A unique identifier of the user's device, important for frequency capping and targeting.	f10a3034bb452013
[vx_us_privacy]	Indicates compliance with US privacy laws, essential for advertisers in the United States.	1 or 0
[vx_user_agent]	Indicates the browser or device user agent string of the user. Essential for identifying user environment.	The user agent string from the HTTP request, or 'unknown' if not available.
[vx_lmt]	Indicates the tracking status of user, where 1 signifies the tracking is disabled.	1 or 0
[vx_ifa]	Represents the Identifier for Advertising (IFA), a unique identifier used for tracking and advertising purposes on mobile devices.	Advertising ID for Android and iOS Session-based UUID for other cases
[vx_ifa_type]	Indicates the type of Identifier for Advertising (IFA) being used.	'aaid' for Android 'idfa' for iOS 'sessionid' for other cases
[vx_iab_category]	Classifies content according to IAB content ta.	E.g., 'IAB1' for Arts & Entertainment, 'IAB2' for Automotive.
[vx_url]	This will only be accessible when viewed in a browser; it will not be available on the app	https://yoursite.com
[vx_content_url]	It will display the content URL, or you can also refer to it as the watch video URL	https://yoursite.com/watch/{content_id}/{content_title}
[vx_av_url]
[vx_session_app_name]
[vx_content_id]
[vx_content_title]
[vx_content_episode]
[vx_content_season]
[vx_content_series]
[vx_content_cat]
[vx_content_keywords]
[vx_content_genre]
[vx_s_source]
[vx_content_length]
[vx_content_language]
[vx_content_rating]
[vx_content_channel]
[vx_content_context]
[vx_network]

Implementation

These macros are implemented within URLs in requests. They dynamically replace with relevant data.

Notes

• It's important to ensure that these macros are correctly implemented to maintain the effectiveness and legal compliance of the ad delivery system.

• Some macros might be optional or used only in specific scenarios based on the campaign requirements and regulations.